Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| New Zealand | 61.1% |
| Australia | 35% |
| United States | 2.1% |
| Belgium | 0.6% |
| United Kingdom | 0.4% |
Share of voice
Share of voice in New Zealand: 35.8% of web traffic across its competitive set; worldwide: 6.8%.