Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 85.7% |
| New Zealand | 10.2% |
| Canada | 2.7% |
| Bangladesh | 0.5% |
| United Kingdom | 0.3% |
Share of voice
Share of voice in Canada: 5.1% of web traffic across its competitive set; worldwide: 2%.