Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 87.8% |
| Norway | 4.9% |
| United States | 1.9% |
| Spain | 1.1% |
| Germany | 0.6% |
Share of voice
Share of voice in Sweden: 26.4% of web traffic across its competitive set; worldwide: 10.1%.