Saxx Underwear

Internet first brand offering men's innerwear

placeVancouver, British Columbia, Canada calendar_todayFounded 2006 groups103 employees language saxxunderwear.com

Reputation

Customer rating 1.7 / 5 across 81 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States80%
Netherlands3.3%
United Kingdom3.3%
Pakistan1.8%
Bangladesh1.4%

Innovation

8 patent families (7 granted) — focus: Human necessities; filing pace accelerating. Cited 103 times.

YearFilings
20201
20211
20231
20241
20251
20266

Social engagement

Social engagement: 20.7K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

4 investors on record; lead investors include TZP Group, Krystal Growth Partners, Brentwood Associates; 1 has since exited.

Investor typeCountShare
Venture capital250%
Private equity250%

Share of voice

Share of voice worldwide: 54.3% of web traffic across its competitive set.

Hiring activity

Hires occasionally

1 role tracked across 1 of the last 12 months

15 Apr 2026 · Senior Product Merchant, Handy Marketing Manager · Portland

9 Oct 2025 · SAXX Underwear Co. is hiring: Junior Product Designer in Portland · Portland

7 Sep 2025 · Creative Director - Product Job at SAXX Underwear Co. in Portland · Portland

7 Sep 2025 · SAXX Underwear Co. is hiring: Creative Director - Product in Portland · Portland

Based on job postings tracked across public sources.

Recent activity

3 Mar 2026
Recognition
19 Jan 2026
Event
PGA of America Show
26 Nov 2025
Event
The Running Event
Coming soon