Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 20.5% |
| Netherlands | 19.1% |
| Denmark | 11.6% |
| Sweden | 10.9% |
| France | 6.7% |
Share of voice
Share of voice in Denmark: 100% of web traffic across its competitive set; worldwide: 31.5%.