Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 95.2% |
| United States | 3% |
| Netherlands | 0.4% |
| Japan | 0.2% |
| Norway | 0.2% |
Investor mix
3 investors on record; lead investors include Sting.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 33% |
| Other / undisclosed | 2 | 67% |
Share of voice
Share of voice in Sweden: 15.6% of web traffic across its competitive set; worldwide: 14.1%.