Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 77.1% |
| Canada | 14.7% |
| Australia | 0.9% |
| United Kingdom | 0.5% |
| Thailand | 0.5% |
Social engagement
Social engagement: 2.8M social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
2 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 50% |
| Other / undisclosed | 1 | 50% |
Share of voice
Share of voice in United States: 42.8% of web traffic across its competitive set; worldwide: 45.4%.
Hiring activity
Hires frequently
518 roles tracked across 9 of the last 12 months
15 Jun 2026 · Beauty Advisor - Flex · Concord
12 Jun 2026 · Beauty Advisor - Part Time · Evansville
12 Jun 2026 · Operations Associate - Part Time · Antioch
12 Jun 2026 · Product Operations Manager · Fresno
10 Jun 2026 · Operations Leader Full Time · Watertown
Based on job postings tracked across public sources.
Recent activity
18 Jun 2026
Community & sustainability
regulatory
27 May 2026
Event
SEPHORiA
18 May 2026
Event
MAKEUP BY MARIO Beauty Booth