Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 94.5% |
| United States | 3.5% |
| Hong Kong | 0.7% |
| Malaysia | 0.4% |
| United Kingdom | 0.1% |
Share of voice
Share of voice in Canada: 54.6% of web traffic across its competitive set; worldwide: 0.9%.