Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Israel | 95% |
| United States | 2.7% |
| Germany | 0.5% |
| France | 0.4% |
| Austria | 0.2% |
Investor mix
1 investor on record; lead investors include Affinity Partners.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 100% |
Share of voice
Share of voice in Israel: 36.5% of web traffic across its competitive set; worldwide: 18%.