Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| New Zealand | 92.9% |
| Australia | 4.5% |
| Sweden | 1.3% |
| United States | 0.7% |
| India | 0.4% |
Share of voice
Share of voice in New Zealand: 100% of web traffic across its competitive set; worldwide: 47.7%.