Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 40.1% |
| Australia | 37.7% |
| New Zealand | 9.1% |
| United States | 8.9% |
| United Kingdom | 2.6% |
Social engagement
Social engagement: 7K social following, 9 posts in the last 12 months — around the industry typical range.
Investor mix
1 investor on record.
| Investor type | Count | Share |
|---|---|---|
| Other / undisclosed | 1 | 100% |
Share of voice
Share of voice in Canada: 90.6% of web traffic across its competitive set; worldwide: 35.8%.
Recent activity
25 Jun 2026
Recognition
18 Jun 2026
Event
Safety Talk