Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 93.7% |
| United Kingdom | 0.9% |
| China | 0.9% |
| United States | 0.8% |
| Denmark | 0.5% |
Investor mix
1 investor on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 100% |
Share of voice
Share of voice in Sweden: 14.7% of web traffic across its competitive set; worldwide: 14.2%.