Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Brazil | 79.5% |
| Mexico | 9.4% |
| Colombia | 4.4% |
| Peru | 2% |
| Chile | 2% |
Social engagement
Social engagement: 395.6K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
4 investors on record; lead investors include CPP Investments; 2 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 2 | 50% |
| Other / undisclosed | 2 | 50% |
Share of voice
Share of voice in Brazil: 41.5% of web traffic across its competitive set; worldwide: 36.3%.
Recent activity
25 Jun 2026
Event
Na Praia Festival 2026
16 Jun 2026
Recognition