Registered entities
SMILES FIDELIDADE S.A.
Reg. No. 05.730.375/0001-20United States
Reputation
Customer rating 1.6 / 5 across 25 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Brazil | 92% |
| United States | 3.5% |
| Portugal | 0.8% |
| Colombia | 0.7% |
| Argentina | 0.6% |
Social engagement
Social engagement: 338.3K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
1 investor on record; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 100% |
Share of voice
Share of voice in Brazil: 28.3% of web traffic across its competitive set; worldwide: 26.3%.
Recent activity
16 Jun 2026
Product launch
Clube Smiles+