Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 76.9% |
| Pakistan | 5.1% |
| Germany | 4.1% |
| United States | 2.9% |
| Indonesia | 2.3% |
Share of voice
Share of voice in United Kingdom: 100% of web traffic across its competitive set; worldwide: 19.4%.