Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| New Zealand | 89.5% |
| United States | 2.9% |
| Australia | 1.8% |
| United Kingdom | 1.4% |
| Bulgaria | 0.8% |
Share of voice
Share of voice in New Zealand: 29.8% of web traffic across its competitive set; worldwide: 4.7%.