Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 70.2% |
| United States | 28.5% |
| India | 0.6% |
| Nigeria | 0.3% |
| South Africa | 0.2% |
Share of voice
Share of voice in United Kingdom: 6% of web traffic across its competitive set; worldwide: 5.7%.