Registered entities
Sport Alliance GmbH
Reg. No. HRB135404Germany
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 69.6% |
| Austria | 9.6% |
| Italy | 5.1% |
| France | 3.3% |
| Belgium | 2.3% |
Social engagement
Social engagement: 5.9K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
2 investors on record; lead investors include PSG.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 50% |
| Other / undisclosed | 1 | 50% |
Share of voice
Share of voice in Germany: 100% of web traffic across its competitive set; worldwide: 52.2%.
Recent activity
2 Jun 2026
Partnership
WIFA Deutschland - Frauennetzwerk
19 May 2026
Product launch
MagicAI Chat
17 Apr 2026
Event
FIBO 2026