Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 31.4% |
| United Kingdom | 15.2% |
| Kenya | 15% |
| Belgium | 14% |
| Netherlands | 7.5% |
Share of voice
Share of voice in Netherlands: 100% of web traffic across its competitive set; worldwide: 17.5%.