Supermetrics

Excel based report automation tools for web and social media data

placeHelsinki, Uusimaa, Finland calendar_todayFounded 2013 groups335 employees language supermetrics.com

Reputation

Customer rating 1.7 / 5 across 25 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States24.5%
United Kingdom8.1%
India6.8%
France4.9%
Brazil3.8%

Social engagement

Social engagement: 47.2K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

6 investors on record; lead investors include Highland Europe, OpenOcean.

Investor typeCountShare
Venture capital350%
Bank & private debt117%
Other / undisclosed233%

Share of voice

Share of voice worldwide: 44.4% of web traffic across its competitive set.

Recent activity

29 Jun 2026
Event
AI reporting workflow webinar with LAYER
Coming soon