Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 87.5% |
| New Zealand | 8.3% |
| United States | 1.2% |
| Ireland | 1.2% |
| United Kingdom | 0.4% |
Share of voice
Share of voice in Australia: 13.3% of web traffic across its competitive set; worldwide: 8.1%.