Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 95.4% |
| Germany | 1.8% |
| United Kingdom | 0.5% |
| Denmark | 0.5% |
| Norway | 0.4% |
Share of voice
Share of voice worldwide: 27.2% of web traffic across its competitive set.
Operator of multiple airports providing passenger services
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 95.4% |
| Germany | 1.8% |
| United Kingdom | 0.5% |
| Denmark | 0.5% |
| Norway | 0.4% |
Share of voice worldwide: 27.2% of web traffic across its competitive set.