Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 94.1% |
| United States | 2.1% |
| United Kingdom | 1.1% |
| Finland | 0.8% |
| New Zealand | 0.6% |
Investor mix
1 investor on record.
| Investor type | Count | Share |
|---|---|---|
| Other / undisclosed | 1 | 100% |
Share of voice
Share of voice in Sweden: 66% of web traffic across its competitive set; worldwide: 49%.