Swoon

Internet-first brand offering multi-category home furniture

placeLondon, England, United Kingdom calendar_todayFounded 2012 groups79 employees language swooneditions.com

Registered entities

Reputation

Customer rating 4.1 / 5 across 14,104 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United Kingdom91.9%
United States2.5%
Sweden1.4%
Italy0.8%
France0.5%

Investor mix

11 investors on record; lead investors include Octopus Ventures.

Investor typeCountShare
Venture capital436%
Accelerator & incubator19%
Other / undisclosed655%

Share of voice

Share of voice in United Kingdom: 12.2% of web traffic across its competitive set; worldwide: 4.2%.

Coming soon