Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 84.6% |
| United States | 5.5% |
| New Zealand | 2.6% |
| Ireland | 2.4% |
| United Kingdom | 1.4% |
Investor mix
6 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 5 | 83% |
| Other / undisclosed | 1 | 17% |
Share of voice
Share of voice in Australia: 36.6% of web traffic across its competitive set; worldwide: 12%.