Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 89.4% |
| Norway | 4.1% |
| Denmark | 3.2% |
| United States | 0.7% |
| Poland | 0.7% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 94.8%.