Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 25.1% |
| China | 18.1% |
| India | 8% |
| Russian Federation | 4.5% |
| New Zealand | 3.8% |
Share of voice
Share of voice in China: 100% of web traffic across its competitive set; worldwide: 14.2%.