Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 48.7% |
| Australia | 26.9% |
| New Zealand | 9.6% |
| United States | 3.6% |
| India | 1.6% |
Share of voice
Share of voice in United Kingdom: 21.2% of web traffic across its competitive set; worldwide: 4.3%.