Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 97% |
| Norway | 2% |
| United States | 0.3% |
| Germany | 0.3% |
| Finland | 0.2% |
Share of voice
Share of voice in Sweden: 3.1% of web traffic across its competitive set; worldwide: 2.9%.