Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 77.5% |
| Sweden | 17% |
| Mexico | 2.7% |
| United States | 1% |
| France | 0.6% |
Share of voice
Share of voice in United Kingdom: 38.4% of web traffic across its competitive set; worldwide: 3.6%.