Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 98.1% |
| Thailand | 0.5% |
| Norway | 0.3% |
| United States | 0.2% |
| Lithuania | 0.1% |
Share of voice
Share of voice in Sweden: 50.7% of web traffic across its competitive set; worldwide: 42%.