Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 65.5% |
| Norway | 17.7% |
| Lithuania | 6.3% |
| United States | 2.5% |
| Denmark | 1.9% |
Investor mix
3 investors on record; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 2 | 67% |
| Other / undisclosed | 1 | 33% |
Share of voice
Share of voice in Sweden: 37.8% of web traffic across its competitive set; worldwide: 32.6%.