Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 93.7% |
| Taiwan | 0.9% |
| Netherlands | 0.9% |
| United States | 0.7% |
| Norway | 0.6% |
Investor mix
3 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 33% |
| Private equity | 1 | 33% |
| Other / undisclosed | 1 | 33% |
Share of voice
Share of voice in Sweden: 16.5% of web traffic across its competitive set; worldwide: 14.4%.