Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 92.5% |
| New Zealand | 1.4% |
| United Kingdom | 1.4% |
| United States | 1.2% |
| Hong Kong | 0.6% |
Share of voice
Share of voice in Australia: 21.9% of web traffic across its competitive set; worldwide: 17.4%.