Registered entities
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 62.5% |
| Canada | 12.8% |
| Germany | 8.5% |
| United Kingdom | 4% |
| India | 1.5% |
Social engagement
Social engagement: 27.1K social following, 2 posts in the last 12 months — below the industry typical range.
Investor mix
1 investor on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 100% |
Share of voice
Share of voice in Canada: 78.6% of web traffic across its competitive set; worldwide: 33.3%.
Hiring activity
Hires periodically
9 roles tracked across 4 of the last 12 months
25 Mar 2026 · Merchant · Vancouver
25 Feb 2026 · Marketing Manager (18-Month Maternity Leave Contract) · Vancouver
10 Feb 2026 · Accounts Receivable Specialist · Vancouver
13 Dec 2025 · BC Wholesale Sales Rep: Grow Outdoor Brand Partnerships · Vancouver
4 Dec 2025 · BC Wholesale Sales Rep — Outdoor Lifestyle Growth · Vancouver
Based on job postings tracked across public sources.
