Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 67.1% |
| Finland | 11.5% |
| Germany | 7.5% |
| Norway | 3.8% |
| United States | 3.1% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 0%.