Registered entities
Reputation
Customer rating 4.2 / 5 across 2,158 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 31.9% |
| United Arab Emirates | 12.5% |
| United Kingdom | 10.9% |
| Saudi Arabia | 7.3% |
| India | 6.6% |
Social engagement
Social engagement: 140.8K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
20 investors on record; lead investors include Wamda Capital, Huda Beauty, Middle East Venture Partners, MENA Venture Investments.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 13 | 65% |
| Private equity | 1 | 5% |
| Bank & private debt | 1 | 5% |
| Other / undisclosed | 5 | 25% |
Share of voice
Share of voice in United Arab Emirates: 92% of web traffic across its competitive set; worldwide: 4.8%.
Hiring activity
Hires periodically
4 roles tracked across 3 of the last 12 months
31 Jul 2026 · Junior Fashion Writer · Delhi, Delhi, India
23 Jun 2026 · Senior AI/ML Engineer Generative AI & Agentic Systems · Delhi, Delhi, India
21 Jun 2026 · Specialist Payroll & Compensation Benefits · Delhi, Delhi, India
21 Apr 2026 · Lead Frontend Engineer (Full-Time) · Delhi, Delhi, India
11 Apr 2025 · Junior Catalog Executive — E-commerce · Delhi, Delhi, India
Based on job postings tracked across public sources.