Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 50.5% |
| United States | 18.2% |
| Australia | 3.2% |
| Ireland | 2.6% |
| New Zealand | 2.4% |
Share of voice
Share of voice worldwide: 3.8% of web traffic across its competitive set.