Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 87.9% |
| India | 4.5% |
| United States | 2.3% |
| Germany | 1.2% |
| Austria | 1% |
Social engagement
Social engagement: 2.7K social following, 8 posts in the last 12 months — above the industry median.
Investor mix
1 investor on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 100% |
Share of voice
Share of voice in United Kingdom: 35.8% of web traffic across its competitive set; worldwide: 32.4%.
Recent activity
17 Feb 2026
Product launch
INCREDiMulch Plus®
17 Feb 2026
Event
Garden Press Event
12 Feb 2026
Product launch
Garden Press Event 2026