Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 96.9% |
| Austria | 1.6% |
| United States | 0.3% |
| United Kingdom | 0.3% |
| Switzerland | 0.2% |
Share of voice
Share of voice in Germany: 11% of web traffic across its competitive set; worldwide: 1%.