Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| New Zealand | 75% |
| Malaysia | 10.6% |
| United States | 10.1% |
| Philippines | 1.1% |
| Australia | 1% |
Share of voice
Share of voice in New Zealand: 6.5% of web traffic across its competitive set; worldwide: 7.9%.