Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| New Zealand | 97.4% |
| Australia | 0.8% |
| Japan | 0.5% |
| United States | 0.5% |
| India | 0.2% |
Share of voice
Share of voice in New Zealand: 26.7% of web traffic across its competitive set; worldwide: 18%.