Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 27.8% |
| China | 19.3% |
| Canada | 12.4% |
| Netherlands | 9.9% |
| Australia | 4.2% |
Share of voice
Share of voice in China: 100% of web traffic across its competitive set; worldwide: 13%.