Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 13% |
| India | 11.3% |
| Bulgaria | 9% |
| Mexico | 6.7% |
| United States | 6.3% |
Share of voice
Share of voice in United Kingdom: 2.1% of web traffic across its competitive set; worldwide: 4.8%.