Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 38.6% |
| Brazil | 14% |
| United States | 13.2% |
| Ireland | 7.6% |
| Norway | 6.2% |
Investor mix
3 investors on record; lead investors include Almi Invest.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 2 | 67% |
| Other / undisclosed | 1 | 33% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 16%.