Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Denmark | 79.5% |
| Norway | 13.2% |
| Sweden | 2.1% |
| Italy | 1.9% |
| Spain | 1.3% |
Share of voice
Share of voice in Denmark: 27.4% of web traffic across its competitive set; worldwide: 16.3%.