Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 73.8% |
| Canada | 17.2% |
| Australia | 2.4% |
| Finland | 1.2% |
| United Kingdom | 1.1% |
Share of voice
Share of voice in United States: 98.1% of web traffic across its competitive set; worldwide: 54.8%.