Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 94% |
| Norway | 1.1% |
| Finland | 1% |
| United States | 0.9% |
| Spain | 0.6% |
Share of voice
Share of voice in Sweden: 60.2% of web traffic across its competitive set; worldwide: 59.6%.