Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Ireland | 46.2% |
| United Kingdom | 17.8% |
| South Africa | 17.6% |
| Australia | 6.3% |
| Italy | 2.8% |
Share of voice
Share of voice in Ireland: 12.9% of web traffic across its competitive set; worldwide: 3.6%.