Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 88.4% |
| United States | 3.1% |
| India | 2.3% |
| Ghana | 0.5% |
| Pakistan | 0.4% |
Share of voice
Share of voice in Canada: 100% of web traffic across its competitive set; worldwide: 60.1%.